Fox, Kaiser Team for PSAs
To Foster Healthier Lifestyles
In Depth
WEB EXCLUSIVE: A Model Protest
‘Top Model’ Picketers Make Hollywood History, Have Catered Lunches and Wait for Tyra
The Good Sports of CBS
The gathering at which CBS Sports’ NFL talent and producers reunite late each summer is always a fun one, but last week’s seemed especially infused with good cheer, good will and good looks (or at least new looks). Dan Marino…
Edgy Draws Eyes, Not Ads
Web Video Sites Find Traditional Content Still Most Bankable
WMYO-TV: Challenge is to Sell Audience on Novelas
The changes at MyNetworkTV’s Louisville, Ky., affiliate extend all the way to evocative new call letters.On July 7, Block Communications-owned UPN affiliate WFTE-TV changed its call letters to WMYO-TV as part of its preparations for the Sept. 5 launch of…
Harness the Power of Superheroes
Genre’s Appeal is Wide-Ranging and Growing, So Look to TV Shows and Films for Blockbuster Ad Campaigns
Networks Set Fall Promo Priorities
Big 4 Thinking Out-of-the-Box for Prime Time
Digital Dealmakers: Tim Peters
The player: Tim Peters, CEO of BIAPThe play: BIAP has been steadily making a name for itself over the past year, powering various interactive products for Time Warner Cable, NBC Universal and eBay including fantasy baseball, Olympics stats and interactive…
Al Roker On Diversity, Mentoring, TV News
“Today’s” Al Roker is flattered to have been asked by the National Association of Black Journalists to host its Hall of Fame induction Friday, Aug. 18. Mr. Roker sees himself as more of a weatherman and a feature reporter than…
Cable Clears a Lowered Bar
Programmers: Upfront Done