AOL Sings New Tune: Web Store for Videos
Debut Could Be First in Flood of iTunes Rivals
Debut Could Be First in Flood of iTunes Rivals
Sports Net Building Momentum From Sunday to Monday
New Execs’ Hurdles: Ratings Erosion, Gibson Replacement
Sunday Night Football Will Promote New Series
High-Profile Exits for Groundbreaking Fox, HBO Series
In early June, Hearst-Argyle-owned NBC affiliate KCRA-TV in Sacramento, Calif., introduced its first installment of Web-only newscasts.The two- to three-minute newscasts produced specifically for KCRA.com run four times a day and are emblematic of both the changes in consumers’ expectations…
Debuts Give Nets Ratings Gains
MSN, Mark Burnett Resolve Problems of Blending TV, Web
From IAG ResearchPart baby boomer, part mature market, our cultural and marketing definitions for American adults who are age 50 and above keep changing.The gigantic segment is more than 85 million strong. One relevant factor that sets the 50-plus group…
Recipe for ‘All-Star’ Gruel