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In Depth

News Briefs: FCC OKs Adelphia Sale

The Federal Communications Commission last week approved Comcast’s and Time Warner’s $17.6 billion purchase of the assets of Adelphia Communications after imposing some of its broadest limits yet on cable companies signing exclusive deals with the regional sports networks. On…

CTAM Case Studies: On-Demand’s Battle Plans

Competition Recognizes Marketing Genius-and Shares Secrets of Success

Abrams Bolts to Warner Bros.

Will Stay With ABC Dramas

‘Runway’ Auf to A Great Start

“Project Runway’s” launch party at the hip Buddha Bar in Manhattan’s “meat packing” district was heaven to “Project”-iles, who would be delirious at the start of season three some 26 hours later.Outside, on the busy blue carpet, photographers shouted, “Heidi!”…

CTAM Case Studies: WWE 24/7 Telemarketing Campaign

Third Place: Subscription VOD

CTAM Case Studies: BEVOD Subscription vod Longhorn Sports On Demand

First Place: Subscription VOD

Cuban’s Coups Enrich Roster

Canceled ‘Arrested Development’ Heading for HDNet

CTAM Case Studies: Mag Rack ‘Walk the Line’ Tie-In

Second Place: Movies/Transactional

Fox’s Prime Time Helped by Deal

New Baseball Pacts Include Playoffs for Turner Sports

CTAM Case Studies: NBCU: The Complete Olympics

Second Place: Free VOD