YouTube Visitors Watch 100 Million Vids a Day
Site Claims to Host 60 Percent of Clips Watched Online
In Depth
The CW Sticks to Upfront Message
Ostroff Touts Track Record of Returning Shows
Internet Takes Lion’s Share of Q1 Ad Spending Increase
Network TV Up 11 Percent From 2005
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CTAM Case Studies: CBC Olympic Coverage on Rogers On Demand
First Place: Free VOD
Diverse Voices: Where Are All Those ‘Diversity’ Writers?
By Sylvia Franklin There’s a lot of buzz about diversity, one of the political hot potatoes at the moment. It makes people uncomfortable, angry even. When you put that spotlight on the landscape of prime-time scripted television, the topic is…
CTAM Case Studies: ‘Go, Diego, Series Launch
Third Place: Free VOD
HDTV Marketing: ESPN Goes Wide in Pigskin Push
Letterboxing for Standard-Definition Games Promotes HD
CTAM Case Studies: Oxygen/ Time Warner Cable Air Karaoke
Third Place: Free VOD
HDTV Marketing: Taking Hi-Def to the Street
Programmers Foster Word of Mouth by Making Their Shows More Visible