NBC News Setting Up Shop in Beirut
Engel Tapped for Bureau Chief
In Depth
ABC to Premiere Summer Reality Slate
Endemol’s ‘Making a Music Star’ Among the Five Series
Toyota to Sponsor ‘Monday Night Football’ Halftime Shows
Automaker Offers to Turn Game Into 24-Hour Event as Franchise Moves to ESPN
Adult Swim Fix Signs Summer Sponsors
Deals With Garnier, Honda Cover Broadband Video, Linear Spots
Valcon Succeeds in Quest for VNU
Private-Equity Group Receives 78.7 Percent of Shares
CBS Sells Theme Parks for $1.24 Billion
Five Properties to Go to Cedar Fair
Ads, Plugs Take Center Court
Court TV Study Finds Combination of Methods Boosts Spots’ Effect
Channel One Serious About News for Kids
Organization’s Critics Don’t Affect Strategy for Good Journalism
The Insider Goes To Market
Every mid-May, N.Y. City becomes TMI City, and the overload of information dispensed by the networks at their upfront presentations to advertisers inevitably produces questions that only The Insider can-or would-answer.Who won the battle of the bands, the battle of…
Upfront Ad Sales Hit Speed Bump
Networks, Advertisers Split Over How to Measure Viewers in a TiVo World