New television networks. New competition in the ratings game. New ways of watching shows.The television industry is dealing with some of the biggest changes to come along in decades as it gathers this week in New York for the broadcast…
Executives Give Fresh Hints on Strategy
While The CW’s fall prime-time lineup is likely to remain a mystery up until the moment it is announced this Thursday, don’t expect any surprises from MyNetworkTV-it told the world about its fall shows months ago.MyTV, which was introduced to…
NBCU’s Web Property Spins Out New Show
After having only one breakout performer in 2004-05, the drama “Medium,” this current season finally gave NBC something to cheer about. The network has the highest-rated new comedy of the season among adults 18 to 49 with “My Name Is…
Deals Made for Titles, Tie-Ins to Entice Young Players
In what is considered the true scheduling wild card of the season, The CW will inaugurate its first year on the air with a lineup that combines programming from The WB and UPN. The network’s executives teased ad buyers with…
Telenovelas Pitched as Good Locales
Design Ad Plans for More Profit, Not Just Sales Growth
Promise of Young Males Puts Format Back Into Action