Flat Kids Upfront Seen by Buyers
Cartoon Network Sales Start the Market Moving
In Depth
Upfront Navigator: FOX: Seeking Series to Bolster Fridays And Avoid Q4 Slump
Fox’s biggest objectives going into this year’s upfront are bolstering the baseball-battered entertainment series on its fall schedule and coming up with the right Friday programming, particularly comedies.Fox’s schedule over the past few years has taken the network’s executives on…
Fox Win Looks More Certain
‘Idol’ Floats Net in Sweeps Week 2
Upfront Navigator: It’s a Whole New Game
New television networks. New competition in the ratings game. New ways of watching shows.The television industry is dealing with some of the biggest changes to come along in decades as it gathers this week in New York for the broadcast…
Google Sets Sights on TV Ad Market
Executives Give Fresh Hints on Strategy
Upfront Navigator: MYNETWORKTV: Breaking New Programming Ground with Telenovelas
While The CW’s fall prime-time lineup is likely to remain a mystery up until the moment it is announced this Thursday, don’t expect any surprises from MyNetworkTV-it told the world about its fall shows months ago.MyTV, which was introduced to…
iVillage Heads to Daytime
NBCU’s Web Property Spins Out New Show
Upfront Navigator: NBC: Building on its Comedies, Making Room for the NFL
After having only one breakout performer in 2004-05, the drama “Medium,” this current season finally gave NBC something to cheer about. The network has the highest-rated new comedy of the season among adults 18 to 49 with “My Name Is…
Gaming and TV Get Together at E3
Deals Made for Titles, Tie-Ins to Entice Young Players
Upfront Navigator: The CW: Forming One Network from the Assets of The WB, UPN
In what is considered the true scheduling wild card of the season, The CW will inaugurate its first year on the air with a lineup that combines programming from The WB and UPN. The network’s executives teased ad buyers with…