Sweeps Packed With Big Events
NBC’s Olympics May Not Be Enough to Best Super Bowl, Grammy, ‘Idol’ Numbers
In Depth
GM Dropping Ad Commitments
Executives Buoyed by Possible Higher Resale Prices for Spots
Hi-Def Networks Drawing Interest
Rising Set Sales, Viewers’ Affluence Spur Sponsors
Doin’ It Wright
And the winners are: The Museum of Television & Radio, whose annual Gala Evening in New York honoring GE Vice Chairman and Executive Officer and NBC Universal Chairman and CEO Bob Wright and “Saturday Night Live” was its most successful…
Hearst Modifies EchoStar Affil Pact
New Lifetime Deal Spurs Change
IFC Banking on User-Made Films
Net Solicits Shorts to Offer for Download; Will Televise the Top Submissions
Lifetime Taps Pease as Head of Marketing
Lifetime Entertainment Services is expected to name Martha Pease executive VP in charge of marketing. The top marketing job at the company has been open since Rick Haskins, Lifetime executive VP and general manager, left the company last year. Ms….
Bill Croasdale: An Ideal Mentor
Respected Media Buyer Dies at 77 in San Diego
ABC Hopeful About Woodruff’s Return
‘World News Tonight’ EP Forging Ahead as if Seriously Injured co-Anchor Will Be Back
New Deals Spark Retrans Debate
Nexstar’s Cash-for-Carriage Setup Could Start Trend