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Lifetime Taps Pease as Head of Marketing

Feb 6, 2006  •  Post A Comment

Lifetime Entertainment Services is expected to name Martha Pease executive VP in charge of marketing.

The top marketing job at the company has been open since Rick Haskins, Lifetime executive VP and general manager, left the company last year.

Ms. Pease was an executive VP at ad agency McCann-Erickson, where she ran the L’Or%E9;al Paris account, which employed a celebrity-filled campaign aimed at women. Earlier in her career she handled technology accounts, including IBM and Apple Computer.

Ms. Pease would be the second top-level executive hired at Lifetime by new CEO Betty Cohen, after hiring Susanne Daniels as president of entertainment in August.

Ms. Pease is expected to work with Ms. Cohen on a new brand identity for the network.