Senator Urges Uniformity in Content Ratings
Stevens Wants Voluntary Pact
Stevens Wants Voluntary Pact
During the 1951-52 television season, when Milton Berle’s variety show was a national obsession, NBC signed the comedian to an unprecedented 30-year contract. Then as today, that kind of job security was unusual in the entertainment industry. However, there is…
Consumers Prefer to Watch Shows With Ads If Free
Partners Create On-Demand, Web, Digital Outlets for Preschoolers
Coming soon to a newsstand near you, dear readers, is a new entry in the celebrity magazine category. It’s titled Watch! It’s from CBS. It’s all (and only) about CBS personalities. It’s going to be given away for free at…
By Debra Kaufman When the Rev. Wilbert Awdry put pen to paper in the early 1940s, he had no idea what he had started. Sixty years later millions of children around the world have thrilled to the tales of Thomas,…
Study Says Choice Best for Consumers
PBS Kids Sprout President Sandy Wax, a 16-year cable industry veteran, joined PBS Kids Sprout Oct. 25 from Disney ABC Cable Networks, where she most recently served as senior VP of SoapNet program planning, scheduling and acquisitions. Previously at Disney…
CEO’s Term Begins Today
Complicated Deals Involving Emerging Media Need Longer Lead Time