Tapping the Power of Storytelling
Strategic Teasing Can Help Capitalize on Human Nature, Put the Brand in Control of the Conversation
In Depth
Scripps in the Niche
Moves Into Internet Programming With HGTVkitchendesign
Delays In Microsoft IPTV Debut Alarming
Telcos Waiting to Start Video Delivery Feel Out Alternative Systems
Senator Urges Uniformity in Content Ratings
Stevens Wants Voluntary Pact
Pat Robertson Keeps On Going and Going …
During the 1951-52 television season, when Milton Berle’s variety show was a national obsession, NBC signed the comedian to an unprecedented 30-year contract. Then as today, that kind of job security was unusual in the entertainment industry. However, there is…
Study: Spot and TV Better Than $1 Fee
Consumers Prefer to Watch Shows With Ads If Free
Saluting Sprout’s Launch: PBS Sprouts a Kids Triumph
Partners Create On-Demand, Web, Digital Outlets for Preschoolers
Watch! An Early Glimpse
Coming soon to a newsstand near you, dear readers, is a new entry in the celebrity magazine category. It’s titled Watch! It’s from CBS. It’s all (and only) about CBS personalities. It’s going to be given away for free at…
‘Letterman’ Has Record Audience for Winfrey Visit
Oprah Winfrey’s Dec. 1 appearance on CBS’s “Late Show With David Letterman” attracted 13.45 million viewers, the largest audience for “Late Show” in more than 10 years and its fourth-largest audience of all time. The show also delivered a 4.4…
CBS, Hearst-Argyle Strike Affiliation Agreement
Hearst-Argyle Television will receive nearly $2.1 million from CBS in the first two years of a 10-year affiliation agreement, but will no longer receive network compensation starting in year three, according to a filing with the Securities and Exchange Commission.In…