In Depth

Aim for Thanksgiving to Be Bountiful

Gatherings, Days Off, Event TV Make Holiday Prime Opportunity to Reach Light Viewers With Brand Message

‘Alex’ Atop New Strips; ‘Tyra’ Big in Female Demos

The top debuting nationally rated syndicated strip was Twentieth’s courtroom show “Judge Alex,” which declined 9 percent for the week ended Nov. 6 to a 2.0 national household rating, according to Nielsen Media Research. Warner Bros.’ debuting talker “Martha” was…

Bloomberg TV: Capitalizing on Wealthy Viewers

Cable TV’s Most Upscale Network Takes a Measured Approach to Widening Its Audience

Fuse Hopes New Shows Will Click

Net Counting on Interactivity to Broaden Audience

Bloomberg TV: Founder Eyes Life of Philanthropy

By Sherri Killam-Williams Pundits suggest that Michael Bloomberg, the 63-year-old founder of Bloomberg LP, could be a viable candidate for governor of New York or even president. But the mayor of New York used his Nov. 8 victory speech, coming…

Industry Rush to Caption by Jan. 1

FCC Deadline Looms; Process Cost Can Be Prohibitive

Bloomberg TV: Training Program Comes To Reporters

By Sherri Killam-WilliamsSpecial to TelevisionWeek The Society of Professional Journalists/Bloomberg Journalism Training Program has become so popular it’s booked solid for the next nine months. The program, launched last year in cooperation with the Society of Professional Journalists, helps participants…