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In Depth

‘Nightly News’ Full Broadcast to Stream on MSNBC.com

“NBC Nightly News” will begin streaming its full nightly broadcast free on-demand at 10 p.m. (ET) Nov. 7 on MSNBC.com.It will be the first flagship network newscast to provide its full network broadcast online. The streamed versions of “Nightly News,”…

Case Stepping Down From Time Warner Board

America Online co-founder Steve Case said Monday he is stepping down from the board of Time Warner, capping a five-year odyssey marked by shareholder unrest over Time Warner’s ill-fated merger with AOL and the subsequent stock price decline.Mr. Case was…

Comcast to Pay $775 Million for Remaining Susquehanna Cable Assets

Comcast said Monday that it will pay $775 million to acquire the 70 percent of Susquehanna Communication’s cable operation that it doesn’t already own.The transaction is part of Susquehanna’s plan to sell all of its assets. In addition to the…

A Roar of Approval for Harry Sloan

When NBC Universal’s Sci Fi Channel last week ordered a 10th season of “Stargate SG-1” (the fifth on Sci Fi) and a third cycle of its spinoff “Stargate Atlantis,” it was a rare bit of good news for the new…

Rainbow Sees Gold in Day/Date

Experts Discount Long-Term Effect on Release Windows

Best TV Ads Are Often the Simplest

Wendy’s Famous ‘Where’s the Beef?’ Campaign Exemplifies the Right Way to Approach a Marketing Effort

A Multiplatform Plan for ‘America!’

Comedy Event Attracts Blue Chips

Black Arrow Targets Shifted Ads

Creation of DiMA Group Prepares to Test Software That Manages Spots in On-Demand World

Fox Net Looking to Play Ball Again

Low-Rated World Series Not Enough to Sour Deal

VOD in Marketing Mix

National Geographic’s On-Demand Strategy Stars Unique Content