Let the purists debate the academic principles of journalists becoming participants. We love the smell of good will and volunteer sweat in the morning news wars. ABC’s “Good Morning America” encouraged volunteers to contribute an assortment of sorely needed items,…
Task Force Works to Define New Measurement Tool
Brand Building and Accountability Are Key Themes
Series Under Scrutiny to Make Good on Promises
Equity Issues Arise When Reality Shows Move From Broadcast to Cable; Product Placements Problematic
Drastic Change of Direction Unlikely, but Watchdog Groups Sound Alarms
For a few days in September 1984, Barry Diller believed he had an agreement with Michael Eisner, -who for a decade had worked directly under him at Paramount Pictures-to jointly move to 20th Century Fox. The plan, as Mr. Diller…
Rivera Sees Springboard to National FNC Newscast
With Interactive Technology Viewers Click on Item Placements in Shows
‘Tyra’ Gains Among Women 18-34