Stations Add Incentives and Generate Revenue
Giveaways Like Gas Cards, DVDs, Trips Pay for Themselves in Value, Spot Sales, Buzz
In Depth
Emmy Looks to Ellen to Reverse Ratings Slide
Academy Books Proven Host After ’04’s Near-Record-Low Audience
Jennings Leaves Project Legacy
Long-Form Documentaries From PJP in Production
Success Story: WABC: It’s About the Children
ABC’s owned-and-operated WABC-TV in New York puts on a lot of local advertiser-sponsored community affairs programs in the interest of children, but it goes above and beyond 30-second spots to do half-hour-long programs and host receptions.“Above and Beyond: Inspiring Students…
Eye on the Emmys: An Appreciation: Blythe’s Enduring Spirit
Thirty-two years ago TelevisionWeek Editor Alex Ben Block first interviewed Blythe Danner. At the time she was starring in a short-lived TV series based on the movie “Adam’s Rib.” In recognition of her multiple Emmy nominations this year, he recently…
ABC Still in Search of Anchor
Even as ABC suffered through an emotional wake following the death of Peter Jennings, speculation continued about who might take his anchor chair. The front-runners remain the same as first speculated shortly after Mr. Jennings revealed in the spring that…
Turner Plunges Into Broadband Gaming
Marketing Tour, Presence at Download Music Festival Planned for Launch of GameTap Service
Eye on the Emmys: Au Revoir, ‘Raymond’
CBS Sitcom Closes Its Nine-Year Run With 13 Nominations
Colleagues, Friends and Public Express Esteem for Newsman
The life, career and impact of Peter Jennings were well and thoroughly remembered in the week following his death Aug. 7 from lung cancer at the age of 67.By midweek ABC News had received some 20,000 e-mails and hundreds of…
Cooking Up a Web Show
Food Network Series to Feature Exclusive Broadband Content