MSNBC President Rick Kaplan’s first major schedule change since taking the reins of the network 18 months ago takes effect tonight, and he’s banking on one of the moves being a game changer.MSNBC has fallen from third to fourth place…
Passion Purveyors Take Low-Key Approach in New and Traditional Media Campaigns
CBS Awaits Fritts Successor; Fox Open; NBC Mum
Liberty Media CEO Robert Bennett announced last Wednesday that he will retire as chief executive of the media company April 1, 2006. Liberty Chairman John Malone will assume the CEO title until a successor is named. Mr. Bennett’s retirement follows…
New voluntary advertising guidelines released by the Pharmaceutical Research and Manufacturers of America could be a prescription for lower ad spending on TV by prescription drug makers. Ad spending in the $4 billion category has already been hit hard by…
Bundling, Voice Over Internet Protocol Could Stem Loss of Subs
President Bush as of late Friday had yet to announce his choices for the two Republican openings at the Federal Communications Commission (TelevisionWeek, Aug. 8). However, sources said it appeared that Deborah Taylor Tate, a director of the Tennessee Regulatory…
Media agency Carat is laying the groundwork for a series of consumer focus groups on interactive television it will conduct in September. The goal of the groups will be to distinguish what consumers actually want from an interactive ad versus…
Martha Stewart Living Omnimedia announced last Friday that Heidi Diamond is stepping down as president of the company’s television division after three years to pursue other opportunities.Ms. Diamond, who had been the television president since August 2002, will serve as…
CAA, UTA Top TVTracker Tally of Agencies’ Staffing in Prime Time This Fall