Adult Marketing: Steam, Stealth Selling TV Sex
Passion Purveyors Take Low-Key Approach in New and Traditional Media Campaigns
In Depth
NAB Optimistic Big 4 Will Return
CBS Awaits Fritts Successor; Fox Open; NBC Mum
Briefs: Liberty CEO Robert Bennett to Retire in 2006
Liberty Media CEO Robert Bennett announced last Wednesday that he will retire as chief executive of the media company April 1, 2006. Liberty Chairman John Malone will assume the CEO title until a successor is named. Mr. Bennett’s retirement follows…
News Briefs: New Drug Ad Guidelines Could Lower TV Spending
New voluntary advertising guidelines released by the Pharmaceutical Research and Manufacturers of America could be a prescription for lower ad spending on TV by prescription drug makers. Ad spending in the $4 billion category has already been hit hard by…
Cable May Have Cure for Churn
Bundling, Voice Over Internet Protocol Could Stem Loss of Subs
No Word Yet on Bush Picks for FCC
President Bush as of late Friday had yet to announce his choices for the two Republican openings at the Federal Communications Commission (TelevisionWeek, Aug. 8). However, sources said it appeared that Deborah Taylor Tate, a director of the Tennessee Regulatory…
Carat Puts New Focus on ITV Ads
Media agency Carat is laying the groundwork for a series of consumer focus groups on interactive television it will conduct in September. The goal of the groups will be to distinguish what consumers actually want from an interactive ad versus…
Heidi Diamond Steps Down as Head of TV at MSO
Martha Stewart Living Omnimedia announced last Friday that Heidi Diamond is stepping down as president of the company’s television division after three years to pursue other opportunities.Ms. Diamond, who had been the television president since August 2002, will serve as…
Super Producers Power Reps
CAA, UTA Top TVTracker Tally of Agencies’ Staffing in Prime Time This Fall
CNN’s Novak Still Benched Despite Apology
Robert Novak said late last week that he was “sorry” for an outburst on CNN’s “Inside Politics” show. The conservative commentator said “bulls**t” and walked off the set last Thursday during a live debate with Democratic commentator James Carville.Despite his…