Initiative Rolls Out Engagement Tool
Advizr Software Aims to Connect Marketers With Target Audience
In Depth
Holiday Cheer for Hallmark
Cable Net Secures Major Buyers
LPMs Proof Positive for Cable
Top Six Markets Show Spikes; Broadcast Off as Much as 13%
CNN Ups Stakes for Cable Players
Blitzer’s 3-Hour ‘Situation Room’ Block Premieres Today
TW, Viacom Look Ahead as Lackluster Quarter Ends
Media Giants Shed Past, Clear Way for Growth
MRC Advocates Voluntary Code
Seeks Support for Conduct Rules From Opposing Sides
Direct Response Rebounding
Ads, Made More Attractive by DVR Technology, Now Frequently Carry Ratings Guarantees
MSNBC Hopes Shuffle Will Help Stem Slide
MSNBC President Rick Kaplan’s first major schedule change since taking the reins of the network 18 months ago takes effect tonight, and he’s banking on one of the moves being a game changer.MSNBC has fallen from third to fourth place…
Adult Marketing: Steam, Stealth Selling TV Sex
Passion Purveyors Take Low-Key Approach in New and Traditional Media Campaigns
NAB Optimistic Big 4 Will Return
CBS Awaits Fritts Successor; Fox Open; NBC Mum