Nielsen May Measure Ad Engagement
Could Use Sample Homes
In Depth
‘Stand Up’ Guys
A preview of the Dave Matthews Band’s spots promoting the NFL on CBS shows that rowdy country stars aren’t the only musicians ready for some football. The finished product, set to the title track of the band’s platinum-selling album “Stand…
For Football’s Top Announcers, It’s the Season of … Multiple Jumps
NFL’s TV Lineups Getting a Makeover
Initiative Rolls Out Engagement Tool
Advizr Software Aims to Connect Marketers With Target Audience
Holiday Cheer for Hallmark
Cable Net Secures Major Buyers
LPMs Proof Positive for Cable
Top Six Markets Show Spikes; Broadcast Off as Much as 13%
Brian Roberts Re-ups With Comcast for Four Years
Comcast Chairman and CEO Brian Roberts renewed his employment contract for another four years, receiving a compensation package that will boost his annual base salary to $2.5 million from a current level of $2.2 million.The new terms, which were described…
Heidi Diamond Steps Down as Head of TV at Martha Stewart
Martha Stewart Living Omnimedia announced Friday that Heidi Diamond is stepping down as president of the company’s television division after three years to pursue other opportunities.Ms. Diamond, who had been the television president since August 2002, will serve as a…
The Firm, ZenithOptimedia Partner on Branded Entertainment
The entertainment company The Firm and media buyer ZenithOptimedia Group on Friday said they have formed a partnership to pursue branded entertainment opportunities for Zenith’s client base. The companies envision opportunities including product integration in network and cable TV programming….
Coach Bob Knight to Star in ESPN Series
ESPN has ordered a reality series starring famously temperamental basketball coach Bob Knight, the network announced Thursday. Mr. Knight, who was fired as Indiana University head coach in 2000 and currently coaches at Texas Tech, will star in six one-hour…