Direct Response Rebounding
Ads, Made More Attractive by DVR Technology, Now Frequently Carry Ratings Guarantees
In Depth
MSNBC Hopes Shuffle Will Help Stem Slide
MSNBC President Rick Kaplan’s first major schedule change since taking the reins of the network 18 months ago takes effect tonight, and he’s banking on one of the moves being a game changer.MSNBC has fallen from third to fourth place…
Adult Marketing: Steam, Stealth Selling TV Sex
Passion Purveyors Take Low-Key Approach in New and Traditional Media Campaigns
NAB Optimistic Big 4 Will Return
CBS Awaits Fritts Successor; Fox Open; NBC Mum
Briefs: Liberty CEO Robert Bennett to Retire in 2006
Liberty Media CEO Robert Bennett announced last Wednesday that he will retire as chief executive of the media company April 1, 2006. Liberty Chairman John Malone will assume the CEO title until a successor is named. Mr. Bennett’s retirement follows…
News Briefs: New Drug Ad Guidelines Could Lower TV Spending
New voluntary advertising guidelines released by the Pharmaceutical Research and Manufacturers of America could be a prescription for lower ad spending on TV by prescription drug makers. Ad spending in the $4 billion category has already been hit hard by…
Brian Roberts Re-ups With Comcast for Four Years
Comcast Chairman and CEO Brian Roberts renewed his employment contract for another four years, receiving a compensation package that will boost his annual base salary to $2.5 million from a current level of $2.2 million.The new terms, which were described…
Heidi Diamond Steps Down as Head of TV at Martha Stewart
Martha Stewart Living Omnimedia announced Friday that Heidi Diamond is stepping down as president of the company’s television division after three years to pursue other opportunities.Ms. Diamond, who had been the television president since August 2002, will serve as a…
The Firm, ZenithOptimedia Partner on Branded Entertainment
The entertainment company The Firm and media buyer ZenithOptimedia Group on Friday said they have formed a partnership to pursue branded entertainment opportunities for Zenith’s client base. The companies envision opportunities including product integration in network and cable TV programming….
Coach Bob Knight to Star in ESPN Series
ESPN has ordered a reality series starring famously temperamental basketball coach Bob Knight, the network announced Thursday. Mr. Knight, who was fired as Indiana University head coach in 2000 and currently coaches at Texas Tech, will star in six one-hour…