When KVEW-TV in Kennewick, Wash., wanted to drive traffic to its Web site, the ABC affiliate launched an ad sales promotion that allowed advertisers to release additional information online about their products and services.“Ask the Professional,” which began as “Ask…
Creators J.J. Abrams, Damon Lindelof and Jeffrey Lieber prefer to call “Lost” a character drama instead of science fiction, but the show is clearly both. With its frequent homages to “Twilight Zone” and moody “X-Files”-esque mythology, the series has struck…
Court TV Promises Proof of Viewer Engagement as Part of $20 Million Upfront Advertising Sale
When ESPN’s “Monday Night Baseball” makes its season debut tonight, it will do so with a new graphics package. The look will be similar to what the sports network rolled out a few months ago with “Sunday Night Baseball”-a 3-D…
With Many Past Winners No Longer in Contention, Expect Some Fresh Faces in This Year’s Field of Nominees
| Syndication | Deals Done for Strip, Mullally
Texas Rejects Measure Easing Entry; Other States May Follow
The role of the straight man has traditionally been considered hard to play. Besides being the butt of the funny guy’s jokes, the straight man has to get an audience response without resorting to broad physical comedic displays or in-your-face…
Once-dominant NBC was forced to swallow price cuts as the broadcast portion of television’s upfront ad market neared its finale late last week.The cable market had begun to perk, with networks including USA, Lifetime and FX making sales with prices…
Buyers’ Interest in Broadcast, Cable Online Inventory Increasing