Coca-Cola is returning as a sponsor of ABC’s Academy Awards telecast, the company said Thursday. After a seven-year absence, Coke brand, led by Diet Coke, will be the exclusive non-alcoholic beverage sponsor on the Oscars, with seven commercials airing during…
CBS said Thursday it has sold between $2.5 billion and $2.6 billion in upfront advertising commitments, up from $2.3 billion last year. Joann Ross, CBS president of ad sales, said she was virtually done making deals and that the network…
Fox Broadcasting said it expects to be done with its upfront sales by Friday. The network is expected to finish with sales of about $1.6 billion, the same as last year, and is said to be getting CPM increases of…
CBS has picked up an additional comedy for the 2005-06 season, the Warner Bros. Television sitcom “Old Christine” starring former ‘Seinfeld’ regular Julia Louis-Dreyfus.“Old Christine,” which got a 12-episode pickup and is expected to premiere midseason, stars Ms. Louis-Dreyfus as…
Debra Lee was formally named CEO of BET, effective immediately, succeeding company founder Robert Johnson, BET announced Thursday. Mr. Johnson will be chairman of BET until he retires in January. At that time, Ms. Lee, previously president and chief operating…
For the first time since 1992, King World’s “The Oprah Winfrey Show” was the top-rated show in syndication, leading the way for a slew of daytime strips that also saw strong growth for the week.For the week ended May 22,…
Josh Sapan, president and CEO of Rainbow Media Holdings, was named Wednesday as the winner of the CTAM Chairman’s Award. Mr. Sapan was selected by CTAM Chairman Len Fogge, executive VP of creative and marketing, Showtime Networks, for his leadership…
Lifetime Entertainment said Wednesday it has reached a deal with DirecTV to distribute its Lifetime Real Women channel. Lifetime Real Women will be offered in DirecTV’s Total Choice Plus and Total Choice Premiere packages beginning next week. The ad-supported channel…
AMC has signed a two-year deal to televise the American Cinematheque annual celebrity tribute through 2006. AMC ran American Cinematheque tributes to Steve Martin in 2004, Nicole Kidman in 2003 and Denzel Washington in 2002.
Outdoor Life Network announced Wednesday that it has acquired the rights to rerun the first 10 seasons of “Survivor.” The Comcast-owned cable network also has an option for seasons 11 and 12 after they appear on CBS.Financial terms were not…