Broadband on Scripps’ Menu
Company Launching as Many as Three ‘Vertical’ Channels This Year
In Depth
‘Heroes’ in Passing
There are the first anniversaries that mark a year in the life of something or someone, and there is the first anniversary of the “CBS Evening News” feature “Fallen Heroes.” During its first year of acknowledging U.S. military casualties of…
Curry Adds ‘Dateline’ Gig
| News | Indications Are No Mags Will Be Cut
Cable Thrives in Hard Times
Precise Targeting, Visible Staff Effective in Tough Economy
Shapiro Comments Raise Eyebrows
| Associations | CEA Chief: Broadcast TV Dying
Study Indicates UPN, ABC Lead Broadcast Clutter-Rich Stakes
Netlet’s Prime-Time Nonprogram Minutes Per Hour Rise to 13.9
Execs Forecast Upfront
| Networks | Slow Start to a Flat Market, More Placement Deals Seen
Work, Sleep and TV Top Daily Activities
Consumers Spend 11 Percent of Their Lives in Front of Tube
Recruiting With Direct Response
By Sheree R. CurrySpecial to TelevisionWeek When the nonprofit Jewish Federation of Portland, Ore., wanted to recruit new members and solicit donations, it said yes to placing a direct-response ad on cable.“Because we want to target people of the Jewish…
Guide to Broadcast Network Presentations: Industry on the Hunt for Next Top Network
A Breakout Sitcom Could Be the Key to Achieving Ratings Dominance