Shapiro Comments Raise Eyebrows
| Associations | CEA Chief: Broadcast TV Dying
In Depth
Study Indicates UPN, ABC Lead Broadcast Clutter-Rich Stakes
Netlet’s Prime-Time Nonprogram Minutes Per Hour Rise to 13.9
Execs Forecast Upfront
| Networks | Slow Start to a Flat Market, More Placement Deals Seen
Work, Sleep and TV Top Daily Activities
Consumers Spend 11 Percent of Their Lives in Front of Tube
Recruiting With Direct Response
By Sheree R. CurrySpecial to TelevisionWeek When the nonprofit Jewish Federation of Portland, Ore., wanted to recruit new members and solicit donations, it said yes to placing a direct-response ad on cable.“Because we want to target people of the Jewish…
Guide to Broadcast Network Presentations: Industry on the Hunt for Next Top Network
A Breakout Sitcom Could Be the Key to Achieving Ratings Dominance
Newcomb Brings a ‘Gentility’
Awards Director Is an Academic at Heart
Selling From the Grave
Company Extending Its Q Likability Ratings to Dead Performers Whose Appeal May Be Useful to Advertisers
‘Idol’ Worship Keeps Fox on Top
| Ratings | Net Still Leads Demo; CBS Closes Gap, No. 1 in Viewers
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