Shapiro Comments Raise Eyebrows
| Associations | CEA Chief: Broadcast TV Dying
| Associations | CEA Chief: Broadcast TV Dying
Netlet’s Prime-Time Nonprogram Minutes Per Hour Rise to 13.9
| Networks | Slow Start to a Flat Market, More Placement Deals Seen
Consumers Spend 11 Percent of Their Lives in Front of Tube
By Sheree R. CurrySpecial to TelevisionWeek When the nonprofit Jewish Federation of Portland, Ore., wanted to recruit new members and solicit donations, it said yes to placing a direct-response ad on cable.“Because we want to target people of the Jewish…
A Breakout Sitcom Could Be the Key to Achieving Ratings Dominance
Awards Director Is an Academic at Heart
Company Extending Its Q Likability Ratings to Dead Performers Whose Appeal May Be Useful to Advertisers
| Ratings | Net Still Leads Demo; CBS Closes Gap, No. 1 in Viewers
Prestigious Honor Recognizes Service, Achievement in Television, Radio