By Amy Helmes Airing the day’s soaps at night may be SoapNet’s bread and butter, but the network’s programming stunts are what add real flavor to the mix. For this year’s annual “Serial Bowl” (which ran opposite college bowl games…
GM Blackwell Attributes Network’s Success to Loyal Viewers, Established Programming
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ABC, WorldNow Launch Internet-Based Interconnect for Ads and Content
USA Network will spend $8 million-plus to launch a branding campaign around the concept ‘Characters Welcome’
Industry’s Effort to Fight AIDS Pulls In $13 Million in 13 Years
By Sheree R. Curry When ABC affiliate KRGV-TV in Weslaco, Texas, decided to redesign its Web site to allow for streaming video of news footage, it expanded the idea to include 30- and 60-second video streams from advertisers. To launch…
Spanish-language broadcaster Univision Communications reported last week that its profit and revenue surged during the first quarter, thanks to strong audience growth at its broadcast and cable properties. The Los Angeles-based company, which owns the Univision, TeleFutura and Galavision networks,…