SoapNet at 5: Having Fun With Image
Tongue-in-Cheek Marketing Exploits Soap Opera Clich%E9;s
In Depth
Diary Helpline Staff Has Heard it All
For the turkey-challenged, there is the Butterball hotline. For users uncertain how to use Nielsen Media Research diaries, there is a toll-free helpline that’s open up to 16 hours a day, 365 days a year (messages can be left during…
Study Outlines Ways to Avoid Talent Trouble
ANA Recommends Advertisers Become Proactive In Managing Contracts, Payments
SoapNet at 5: Rocketing Ad Sales ‘A Good Problem’
By Amy HelmesSpecial to TelevisionWeek The main problem facing SoapNet’s sales department these days, according to Senior VP of SoapNet Sales Heidi Lobel, is trying to satisfy the growing number of advertisers looking to buy time on the Disney-owned network….
Nielsen Unveils Updated Diaries
| Research | Improvements Aimed at Increasing Cooperation
The Industry’s Unseen Talent
Voice Performers Find Rewards in Off-Camera Work
Initiatives Win Honor for Black
Lifetime Television Will Share in Award
SoapNet at 5: A Winning Formula
Daytime Reruns, Original Programs Make Attractive Mix
Gigs
RolesChristopher Plummer has been cast in ESPN’s “Four Minutes.” The original movie is a true story about Olympic runner Roger Bannister’s breaking the four-minute barrier in the mile. Mr. Plummer will play coach Archie Mason and Jamie Maclachlan will play…
Study Outlines Ways to Avoid Talent Trouble
ANA Recommends Advertisers Become Proactive In Managing Contracts, Payments