E! Exec Adds Comcast Role
| Cable | Baker Follows Channel’s Cassaro to New Corporate Ad Sales Unit
In Depth
NBA Makes Fast Break for Playoffs
VOD Ads, Sponsors Filling the Bench in VOD Product as Heavy Viewing Period Approaches
It’s Time to Put Pilots to the Test
Researchers Developing New Strategies
Polishing the Product
Adelphia Beefing Up Free VOD Offerings in Advance of Handoff
Mag Rack Eyes More Original Programming
| Cable | Favorites Page, Broadband Site Added
HD Television: Carriage Key to New Model
Demand Rising for Content, but License Fee, Distribution, Bandwidth Issues Unresolved
Mixed Bag of Results in Quarter
Four companies with interests in television stations reported mixed quarterly results last week. Some companies were hurt by a lack of political advertising, while others relied on nontelevision-related businesses to power overall financials. LIN TV, which owns 25 stations, swung…
HD Television: Nat Geo in Total HD Mode
National Geographic Channel has instituted a new programming strategy to ramp up its high-definition production this year as it prepares for the possible launch of an HD service. National Geographic hasn’t said what form the service will take or when…
A Washington Posting
One of the beat’s good guys is joining the Bush administration. Kevin Sullivan, who just last year was promoted to senior VP of communications at NBC Universal in New York after having headed sports and Olympics PR for four years,…
Advantages of Working ‘Outside-In’
Planners Who Approach Advertising from Consumer’s Perspective Find a Straighter Path of Communication