WB Returning to Testing PadTrials Still the Nets’ Scheduling StapleBy Christopher Lisotta The WB, which last year was the only broadcast network that opted not to incorporate pilot testing results into its scheduling decisions, is returning this week to the…
| Network | No Successor Yet for Distribution Chief
Themed to Film’s 30th
| Regulation | Senators, FCC’s Martin: Blocking Technology Not Enough
Most of broadcast television is run by relatively youthful producers, directors and writers. Older creative types, writers in particular, often find it difficult to get assignments. Conventional wisdom among many studio and network executives holds that it takes a younger…
| Cable | Study Indicates Viewers Will Watch Spots in Scrolling Screen
Viacom to Sacrifice Low-Profile Diginet to Gain MSO Distribution for Tough-Sell Start-Up Logo
| Advertising | Buyers, Sellers Assess Prospects
MGM Sale, Miramax Caution Put Predictable Network Revenue Source in Question
| Awards | L.A. Event Set at Kodak Theatre