Comcast has tapped another senior E! Entertainment ad sales executive to oversee sales for the cable company’s array of networks.
Neil Baker was named executive VP of E! Networks and Comcast Network Sales. Mr. Baker had been senior VP of ad sales at E! He follows Dave Cassaro-formerly senior executive VP of sales and distribution for E! Networks-who was named president of Comcast Network Sales when the department was created last year to amalgamate the sales efforts of Comcast-controlled networks E!, Style Network, Outdoor Life Network, G4, AZN Television and Sprout.
Mr. Baker said he’s worked with Mr. Cassaro at CBS, Fox and E! and that he is excited about his new position.
“A lot of advertisers seem to be looking for very targeted ways to reach their consumers,” Mr. Baker said. “Each network is upscale and targeted. These are all passion-oriented networks.”
In some cases, Comcast will try to sell advertisers a package of several networks. “For Revlon, several make sense. For Budweiser, several others make sense,” he said. “We will take a custom approach across all of our businesses.”