By Lee Alan HillSpecial to TelevisionWeek Johnathan Rodgers, president and CEO of TV One, said it took him a while to fully appreciate the advantages of his chosen industry. “I didn’t always love cable,” he said. “I came out of…
TV Series Debuts, Like Feature Films, Start Promo Campaigns Slowly Then Escalate Before Premiere Dates
| Finance | Liquidation Fight With NBCU Among Hurdles
By Libby Slate Special to TelevisionWeek When Leslie Ellis was majoring in business and minoring in computer science at Shippensburg University in Pennsylvania, her fellow students teased her, she said, because she was so bad at writing computer code.In the…
Some TV stations are helping area companies use promotional contests to entice viewers into coming up with creative services that normally would cost the advertising client many thousands of dollars.When Mr. ShowerDoor, a Naples, Fla.-based manufacturer, wanted to increase exposure…
ESPN Covets ‘MNF’ Franchise, Even Super Bowl
By Amy HelmesSpecial to Television Week Honored with this year’s NCTA Vanguard Award for young leadership, Steve Miron downplayed his achievements as president of Advance/Newhouse Communications and his 15-plus years in the cable industry. He didn’t seem completely comfortable being…
PQ Media Study Values 2004 Deals at $1.88 Billion, a 46 Percent Surge From 2003
| Advertising | Rising Ratings Generate Demand
Wilt Hildenbrand lives by a simple philosophy. “It all goes back to basic electronics,” he said. “If you get a good grounding in that, you can figure anything out. That’s one thing I fall back on and rely on a…