Building Brand Awareness Quickly
TV Series Debuts, Like Feature Films, Start Promo Campaigns Slowly Then Escalate Before Premiere Dates
In Depth
Allen Readying Deal to Buy Paxson for $2.2B
| Finance | Liquidation Fight With NBCU Among Hurdles
National Show: Leslie Ellis
By Libby Slate Special to TelevisionWeek When Leslie Ellis was majoring in business and minoring in computer science at Shippensburg University in Pennsylvania, her fellow students teased her, she said, because she was so bad at writing computer code.In the…
Success Story: Clients, Viewers Win With Contests
Some TV stations are helping area companies use promotional contests to entice viewers into coming up with creative services that normally would cost the advertising client many thousands of dollars.When Mr. ShowerDoor, a Naples, Fla.-based manufacturer, wanted to increase exposure…
Cable May Score More Football
ESPN Covets ‘MNF’ Franchise, Even Super Bowl
National Show: Steve Miron
By Amy HelmesSpecial to Television Week Honored with this year’s NCTA Vanguard Award for young leadership, Steve Miron downplayed his achievements as president of Advance/Newhouse Communications and his 15-plus years in the cable industry. He didn’t seem completely comfortable being…
Survey: Product Placement Growing Fastest in Television
PQ Media Study Values 2004 Deals at $1.88 Billion, a 46 Percent Surge From 2003
CNN Plans to Sell Headline on Its Own
| Advertising | Rising Ratings Generate Demand
National Show: Wilt Hildenbrand
Wilt Hildenbrand lives by a simple philosophy. “It all goes back to basic electronics,” he said. “If you get a good grounding in that, you can figure anything out. That’s one thing I fall back on and rely on a…
Value of Tracking on Rise at Networks
Marketers Tweak Promotion Based on Studies of Viewer Awareness, Intent to View