Close friends knew for weeks that he was gravely ill, but the news last week that the legendary Jerry Orbach had passed away at age 69 after an extended bout with prostate cancer still brought shock and tears. The longtime…
NBC Universal Cable consolidated the ad sales organizations for all of its entertainment networks-USA Network, Sci Fi Channel, Bravo and Trio-and moved them into NBC’s 30 Rockefeller Plaza headquarters at the end of the year. The sales forces of USA…
| Advertising | Nets’ Price Edge Holds-for Now
One Pay Cable Drama Project’s Journey From Development to Delivery
Insiders Discuss the Tough Business of Striking Targets and Creating Winners
By Daisy WhitneyAdvertising Age Media agency Carat USA has created a think tank to brainstorm the next generation of interactive-TV-ad models before they hit the small screen. The group, hatched through the newly formed Carat Digital division, includes Carat advertisers,…
ABC Drama Is That Rare Show on Which Critics, Viewers Agree; CBS’s ‘Center of the Universe’ Voted Worst
Hopkins Acura and sister dealership Hopkins Honda wanted to do something to significantly increase their name awareness in the San Francisco designated market area and to highlight one of their cool, fast cars. So they turned to Comcast Spotlight, but…
Television critics dutifully selected those networks they felt provided the best and worst political coverage for the Winter 2005 Critics Poll, but many emphasized that nearly all the channels failed to adequately cover the election. “The general lack of investigative…
After enjoying cult-level success with The WB’s “Felicity” and ABC’s “Alias,” showrunner J.J. Abrams created a top-rated hit for ABC with “Lost,” an intense, character-driven drama in which a few dozen survivors of a horrific airliner crash try to escape…