Rarely does a top-five Worst Show in the semiannual TelevisionWeek Critics Poll attract enough viewers to return for a second season. But Fox’s “The Swan” is a glorious exception, a show critics love to hate and some viewers couldn’t quite…
A&E, Discovery Prepare Dueling Channels; Scarce Distribution Means Tough Campaign
Under Attack by Technology and Advertisers, Traditional Spots Get a Boost From Sponsored Programming
Close friends knew for weeks that he was gravely ill, but the news last week that the legendary Jerry Orbach had passed away at age 69 after an extended bout with prostate cancer still brought shock and tears. The longtime…
NBC Universal Cable consolidated the ad sales organizations for all of its entertainment networks-USA Network, Sci Fi Channel, Bravo and Trio-and moved them into NBC’s 30 Rockefeller Plaza headquarters at the end of the year. The sales forces of USA…
| Advertising | Nets’ Price Edge Holds-for Now
One Pay Cable Drama Project’s Journey From Development to Delivery
Insiders Discuss the Tough Business of Striking Targets and Creating Winners
By Daisy WhitneyAdvertising Age Media agency Carat USA has created a think tank to brainstorm the next generation of interactive-TV-ad models before they hit the small screen. The group, hatched through the newly formed Carat Digital division, includes Carat advertisers,…
ABC Drama Is That Rare Show on Which Critics, Viewers Agree; CBS’s ‘Center of the Universe’ Voted Worst