Court TV Woos Movie Business
| Advertising | Cable Network Touts Its Film-Friendly Audience
| Advertising | Cable Network Touts Its Film-Friendly Audience
| Stations | Big Broadcast Group Pappas Insists Giveaway Is a Legal ‘In-Kind Contribution’
F ‘te Began as Local Affair but Has Become Notable National Event
The 2004 national election will take over the airwaves Tuesday, Nov. 2, disrupting most networks’ original nightly programming. By many accounts, election coverage this year could last all night due to projections of a close race and TV news execs’…
Are your buying decisions influenced by product placement on television? “Product placement has a direct impact on consumer behavior … both good and bad. If a brand is integrated in an organic fashion, where it is not intrusive to the…
Benita Mosley’s Initiative, Smarts Make Her TVWeek’s Cable TV Executive of the Year
Four station groups reported a mixed bag of third-quarter financial results last week that was largely attributed to the amount of political advertising garnered in the period. The biggest beneficiary of the political advertising spending appeared to be Hearst-Argyle Television,…
Shares in Meredith Corp. fell as much as 5 percent last Friday after the company announced it had fired its top broadcast executive. News that the company late Thursday had dismissed Kevin O’Brien, president of Meredith Broadcasting Group, for allegedly…
HBO Original Movie Earns Drama Tribute Accolade From WICT
The Federal Communications Commission has admonished Fox Television Stations and Tribune for running afoul of the agency’s children’s TV regulations on their Washington stations, WDCA-TV and WBDC-TV, respectively, even though the companies pointed out the violations in their license renewal…