NBCUniversal and GE Announce First Integrated Partnership Around NBC’s ‘The Tonight Show Starring Jimmy Fallon’
Press release from NBCUniversal and GE, Feb. 14, 2014: NBCUniversal and GE today announced the first multiplatform, integrated partnership for the upcoming premiere of NBC’s “The Tonight Show Starring Jimmy Fallon.” The GE-sponsored in-show integrations will include segments where Jimmy…