Press release from ESPN, June 16, 2014: ESPN’s 2014 World Cup coverage has generated significant audiences across its television and digital platforms through the first 11 games. Four of the seven games televised on ESPN or ESPN2 are the networks’…
By Tim Peterson Advertising Age GroupM is looking to reset digital advertising's balance. The giant ad-buying network, part of WPP Group, plans to pull its clients' budgets from open ad exchanges by the end of the year, as first reported…
By Jeanine Poggi Advertising Age CBS has largely completed its upfront sales, according to the network. "As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in…
Press release from Katz Broadcasting, June 10, 2014: The country’s first-ever female-centric and male-centric over-the-air broadcast television networks — Escape (For Women) and Grit (For Men) — have acquired the television rights to 135 demo-targeted motion pictures in a multi-year…
Press release from Lifetime, June 4, 2014: On the heels of successfully launching its newest hit series Bring It! and True Tori, Lifetime has picked up four new unscripted programs, including Born in the Wild, a series about natural child…
By Jeanine Poggi Advertising Age After what has been a quiet few weeks following broadcasters' presentations, the upfront marketplace is finally starting to move. NBC, Fox and CBS have started securing ad commitments as part of this year's upfront negotiations…
Press release from Turner, Monday, June 2, 2014: TNT’s exclusive coverage of the 2014 NBA Western Conference Finals — the San Antonio Spurs defeating the Oklahoma City Thunder in six games — averaged 6.8 million total viewers and a 4.2…
By Jeanine Poggi Advertising Age GroupM is striking agreements with broadcasters to do business on a C7 basis for its clients during upfronts, according to multiple people familiar with the talks. Actual commitments for ad time aren't the focus; instead…
Press release from ABC News, Friday, May 30, 2014: ABC News finished the May sweep number one in every day part, from mornings and evenings to prime time, late night, overnight and weekends. The news division continues to dominate the…
To my friends and colleagues: I have decided to resign as Chairman of Entertainment at FBC, effective at the end of June. While difficult decisions have to be made every day, none have weighed more heavily on me than this….