Logo

In Depth

Kennedy Center to Honor Martina Arroyo, Herbie Hancock, Billy Joel, Shirley MacLaine and Carlos Santana on ‘The 36th Annual Kennedy Center Honors,’ to Be Broadcast Sunday, Dec. 29, on the CBS Television Network

Press release from CBS, Sept. 12, 2013: Opera singer Martina Arroyo, pianist, keyboardist, bandleader and composer Herbie Hancock, pianist, singer and songwriter Billy Joel, actress Shirley MacLaine and musician and songwriter Carlos Santana will receive honors for 2013 on THE…

TV Broadcasters Bet on Men to Help Save Declining Ratings — Big Four Go After Guys With Grittier Programs Like Fox’s ‘Dads’ and CBS’s ‘We Are Men’

By Jeanine PoggiAdvertising Age Broadcast TV is out to prove it’s where the boys are. Prime time isn’t normally the place advertisers target young men. Broadcast viewers are predominantly female — even more so when sports is excluded. No wonder…

TV Ban Looms For E-Cigarette Marketers — FDA Poised to Regulate Billion-Dollar Industry

By Michael SebastianAdvertising Age Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing may soon be over — and with them, a potentially lucrative…

In Major Ad Deal, Dish Customers Added to Cable Subscribers NCC Already Reaches

NCC Media and Dish have signed a landmark deal that "will combine ad impressions in over 3 million additional DISH subscriber homes with those of NCC owners Comcast, Cox and Time Warner Cable in 25 of the largest U.S. markets,"…

The Official Press Release Announcing the Agreement Between NCC Media and DISH

DISH AND NCC MEDIA JOIN FORCES, GREATLY EXTENDINGCONSUMER REACH AND TARGETING FOR NATIONAL AND LOCALTELEVISION ADVERTISERS INNOVATIVE VENTURE BY LEADING CABLE COMPANIES NOWINCORPORATES DISH SUBSCRIBERS INTO ‘I+’ ADVERTISING INITIATIVE,LINKING CABLE, SATELLITE AND TELCO HOMES IN 25 TOP MARKETS NEW YORK…

Interpublic Teams Up With TV Companies to Build Automated Ad-Buying System: What It Means

By Alexandra Bruell and Jeanine Poggi, Advertising Age In case you missed it, IPG’s Mediabrands’ Magna group became the latest to promise to shove the TV and radio ad business out of "the Mad Men days of the 60s" as…

The Quackin’ Has Been Released — A&E’s ‘Duck Dynasty Season Premiere Shatters Cable Record With a Whopping 11.8 Million Viewers, Becoming the No. 1 Nonfiction Series Telecast in Cable History

Press release from A&E: New York, NY — August 15, 2013 — Duck season came early this year for fans of A&E’s hit series “Duck Dynasty.” Wednesday night’s one-hour season four premiere at 10PM became the number one nonfiction series…

Charles Kennedy Named EVP, Research and Insights, and Liz Mahaffey Appointed to EVP, Brand Strategy, NBCUniversal Cable Entertainment Group

Press release from NBCUniversal: NEW YORK — August 8, 2013 — Charles Kennedy has been named Executive Vice President, Research and Insights, NBCUniversal Cable Entertainment Group. Kennedy joins from ABC Television Network where he served as Senior Vice President of…

In the Heart of Appalachia, Faith in God Can Mean Holding Death in Your Bare Hands — New Series ‘Snake Salvation’ Takes a Hissing Look at Two Pastors Who Lead Congregations in the Religious Ritual of Snake Handling

Press release from National Geographic Channel: Washington, D.C., August 7, 2013 — Imagine if your path into heaven was contingent on holding deadly snakes above your head while speaking and singing in tongues. Based on a Bible passage that suggests…

CBS Orders ‘Extant,’ a New Drama Series From Steven Spielberg’s Amblin Television and CBS Television Studios, for Broadcast in Summer 2014

Press release from CBS: August 7, 2013, Studio City, Calif. — CBS has given a straight-to-series order for 13 episodes of EXTANT, a serialized drama from Steven Spielberg’s Amblin Television and CBS Television Studios. The series will be broadcast during…