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In Depth

ABC, with Nielsen, To Test Measuring Ads in Videos Delivered on Mobile Devices and Tablets

[Today’s news is about a major step in getting better measurement from Nielsen. It comes from our colleagues at our sibling Crain publication,  Ad Age] By Jeanine PoggiAdvertising Age ABC will begin measuring advertising in videos viewed with mobile and…

PBS Fall Season Offers an Array of New Series, Specials and Returning Favorites — Season Highlights Include Commemoration of President Kennedy, Heritage Specials, PBS Arts and Showcase of Independent Film

Press release from PBS: ARLINGTON, VA; MAY 9, 2013 — PBS announced today a fall primetime line-up featuring a strong roster of wide-ranging programs. New highlights of the season include a series of specials commemorating the 50th anniversary of President…

The National Academy of Television Arts & Sciences Announces Winners of the 34th Annual Sports Emmy Awards

Press release from NATAS, May 7, 2013: The National Academy of Television Arts and Sciences (NATAS) announced the winners of the 34th Annual Sports Emmy Awards at a special ceremony tonight at Frederick P. Rose Hall, Home of Jazz at…

‘Bonnie & Clyde’ Miniseries to Run Simultaneously on A&E, History and Lifetime — A&E Networks Announces New Shows, Heads Into Upfront With Restructured Ad Sales Team

By Jeanine PoggiAdvertising Age A&E Networks will run its upcoming "Bonnie & Clyde" miniseries simultaneously on Lifetime, History and A&E later this year, the company plans to announce Wednesday at its upfront presentation in New York. The unusual simulcast, which…

USA Network to Market ‘Modern Family’ Like It’s an Original Program — Rips Page From ‘Psych’ Playbook to Promote Expensive Acquisition

By Jeanine PoggiAdvertising Age USA Network is calling all Mofys — its nickname for rabid "Modern Family" fans it’s banking will tune in when reruns of the sitcom premiere in the fall. Alexandra Shapiro, exec VP-marketing and digital at USA,…

The National Academy of Television Arts & Sciences Announces the 40th Annual Daytime Entertainment Emmy Award Nominations

Press release from NATAS, May 1, 2013: New York — The National Academy of Television Arts & Sciences (NATAS) today announced the nominees for the 40th Annual Daytime Entertainment Emmy Awards. The Daytime Entertainment Emmy Awards recognize outstanding achievement in…

Discovery Producer Steve Rankin’s Snake-Eaten Foot

Here’s the photo of Steve Rankin’s foot after the producer of Discovery’s "Naked and Afraid" was bitten by a venomous snake:

17th Annual Webby Award Winners Announced — Winners Include Mars Curiosity Rover, The Verge, Google Maps for iPhone, Charlize Theron, Red Bull Stratos, Humans of New York, HuffPost Live and Songza

Press release from the Webby Awards: NEW YORK, April 30, 2013 — Mars Curiosity Rover, The Verge, Google Maps for iPhone, Charlize Theron, Red Bull Stratos, Humans of New York, HuffPost Live, and Songza are just some of the Webby…

MTV Greenlights Pilot for TV Adaptation of ‘Scream’ Film Franchise at 2013 Upfront — Network Also Announces Three New Series Greenlights, Third Season of ‘Snooki & JWoww’ and Impressive Slate of 15 Returning Hits

Press release from MTV: NEW YORK, NY (April 25, 2013) — MTV announced today a pilot greenlight based on the hugely successful horror film franchise “Scream” with Dimension Films for MTV, plus the addition of three new series to its…

DIY Network Announces New Renovation and Restoration Shows for Vanilla Ice, Rev. Run, Bronson Pinchot and Daryl Hall

Press release from DIY Network: NEW YORK — April 23, 2013 — DIY Network, the go-to destination for rip-up knock-out home improvement television, announced today that it has added four exciting new series featuring celebrities with a passion for home…