Veronis: Ad Spending Will Surpass 2000
2004 Totals to Rise 6.3%
In Depth
Fox Books ‘Family Time’ With Jay McGraw
Fox has bought its own version of a home makeover reality show, “Family Time,” from Rocket Science Laboratories. The eight-episode show will focus on families that need a complete makeover, whether that means redesigning their house, personal makeovers or even…
HGTV Hits Nail on Head
Once Regarded as a Niche for Do-It-Yourselfers, Scripps Channel Has Expanded Its Ethos-And Its Audience
Michael Okwu
Age: “30-something” Current assignment: NBC News correspondent Background: Mr. Okwu was named Burbank, Calif.-based NBC News correspondent in April. He joined CNN in 1987 and after stints as an associate producer, assignment editor and field producer was named correspondent in…
Olivia Fierro
Age: 30 Current assignment: Morning show reporter for Belo-owned independent station KTVK-TV in Phoenix Background: Ms. Fierro was hired to report for and occasionally anchor the four-hour “Good Morning Arizona,” the market’s dominant morning show, in January. She started her…
Wonbo Woo
Age: 28 Current assignment: Researcher at “ABC World News Tonight” Background: Mr. Woo was assigned to the network’s flagship newscast two years ago, giving him the latitude to produce and voice some pieces. He joined ABC News in 2000 after…
Rivals Armed With Reality, Reruns
They may not win as many ratings gold medals as NBC, but broadcast competitors are making plans to counterprogram more than two weeks of Olympics coverage from Athens, Greece, with a special eye toward viewers who quickly tire of all…
Navigating Changes in Measurement
Controversy Over People Meters Shows Chaos a Real Threat During Time of Rapid Technological Developments
Zack Van Amburg
Within a two-week period in July, Warner-owned TNT greenlighted upcoming series “The Line,” Viacom-owned Showtime added a second season of “!Huff” months before the series even debuted, and Fox-owned FX premiered the critically acclaimed series “Rescue Me.” Sony Pictures Television’s…
Olympic Ads Down to Wire
$50 Mil of Inventory Remains as Negative Reports Soften Demand; NBC Holding Line on Pricing