Executive shuffles are under way among several of Disney’s TV businesses.* At ABC, Chairman Lloyd Braun is expected to exit. ABC Cable Networks Group President Anne Sweeney is expected to add oversight of the network to her purview. Mark Shapiro,…
* Lifetime registered No. 1 in “brand resonance” among key female demographics in the January 2004 Brand Resonance Study (Source: Knowledge Networks/SRI). * Lifetime Movie Network gained 14 percent in household ratings in prime time and 20 percent in total…
Five years ago, if you wanted to advertise on Dallas cable, well, you wished you didn’t have to.“Dallas was wired, but it was hopeless. The system was run-down. Every time it rained, it would go out,” said Larry Spiegel, a…
March Madness continued to wreak havoc on syndie fare during the week ending March 28, particularly in access and early-fringe time slots where shows were either pre-empted or pitted against the NCAA Basketball Tournament.Syndie viewing was down an average of…
After spending much of 2003 in the shadow of cable operators, old-line telephone companies have started to fight back.Spurred by a loss of market share brought on by cable’s so-called triple play of bundled video, voice and data services, Regional…
It’s the prescription that every Sunday night almost 2.5 million viewers take-with seemingly unlimited refills.Lifetime’s original one-hour drama “Strong Medicine” is a show that speaks to its audience through the trials and tribulations of its two lead women doctors. The…
About 21.5 percent of the Dallas population is Hispanic, and Comcast is using its ZIP code targeting abilities to help advertisers reach this growing audience segment.“The Hispanic market has been a very hot topic in the last year and a…
BROADCASTINGRoland Adeszko to VP and general manager, WLNE-TV, Providence, R.I., from VP and general manager, WKBN-TV and WYFX-TV, Youngstown, Ohio.Tom Long to VP and general manager, WWMT-TV, Grand Rapids, Mich., from VP and general manager, WRGB-TV, Albany, N.Y.Deborah McDermott to…
Monday, March 29, 2004-Sunday, April 4, 2004TV Season Week No. 28NBC won the week in adults 18 to 49 with a 4.2/12, while CBS won the week in total viewers with 13.2 million. Top Shows of the WeekAdults 18 to…
It may be hard to remember, but Lifetime was not always “Television for Women.” For the first half of its 20-year history, the channel offered an eclectic blend of alternative programming aimed primarily at parents and physicians (remember Lifetime Medical…