TRIBUTE: Celine Dion
I had the pleasure and the privilege of meeting Oprah on various occasions, either as a guest on her show or on a more personal basis by singing at her recent 50th birthday bash. What strikes me is how wonderfully…
In Depth
On-Demand Advertainment: Push Finally Comes to Pull
As video-on-demand finally comes into its own, expanding to include content beyond boxing, movies and porn, advertisers are getting into the act with long-form advertainment-content that sells a product but is sufficiently appealing that customers want to watch it.For instance,…
Biz Briefs
As The Walt Disney Co. works through the setback of a weak box-office opening of its latest film, “The Alamo,” Wall Street remains divided over what this bad news might portend for cable giant Comcast’s $54.1 billion takeover bid still…
Correction
In “20 Years of Lifetime” (TelevisionWeek, April 12), Lela Rochon appeared only in the first season of “The Division.” Also, the executive producers of the series are Deborah Joy LeVine and Aaron Lipstadt.
Success Story: Duluth Station Puts On The Dogs
WDIO-TV in Duluth, Minn., let the dogs out with its season-long “Watch for Dogs” promotion centered around telecasts of University of Minnesota Bulldogs and Lady Bulldogs hockey games.During on-air commentary for 17 games, the announcer would name a featured player…
TRIBUTE: Dr. Phil McGraw
I’d been doing litigation consulting for years and I was called on to help Oprah get ready for trial. She had dealt with the topic of mad cow disease on her show and was being sued by some Texas cattlemen,…
Pearls of Wisdom
In another ABC product placement deal, the May 7 episode of “Hope & Faith” will feature Hope (Faith Ford) receiving a necklace for Mother’s Day from one of her daughters, played by Macey Cruthird. The gift is from Zales, a…
Serving It From the Web
The notion of a digital home where content can move seamlessly among different devices has been gaining traction since the Consumer Electronics Show in January in Las Vegas, where a number of key consumer electronics and software companies, such as…
Agencies Speak Off Record on LPM
During the weeks leading up to Nielsen’s decision to delay the rollout of Local People Meters as the official TV ratings system for the New York market, broadcast TV executives, minority group organizers and advocacy groups and some of the…
The Next Wrinkle
While cable operators rush to roll out set-top boxes with DVR capability, Scientific-Atlanta is developing a whole new “concept” set-top box that combines DVR capability with a recordable DVD player, upping the ante and raising new questions about digital rights…