Hallmark Channel has a new greeting to send to Madison Avenue this upfront season.After two years of growth, the network continues to add original movies and acquired programming. And now it wants advertisers to pay.“We think we’re undervalued in the…
The unexpected flash of a nipple on national TV took a gender-bending turn last week on “The View.” On Wednesday, the day ABC put “Good Morning America” and “The View” on permanent five-second delay, actor Tim Robbins declared he wanted…
A Web site specializing in reuniting long-lost relatives has partnered with a production company to bring heartfelt reunions to the small screen. The Myfamily.com Web site is an ancestry-tracking venture where users can enter their family tree information in hopes…
The premise behind the v-chip is fairly simple. It grabs content ratings information for programming and compares it with the parameters that have been set up by the TV owner. The v-chip is an extension of the control circuitry inside…
Court TV’s Mobile Investigation Unit, a traveling forensics lab, will roll into 23 cities this summer, including Albuquerque, N.M., and Pittsburgh, allowing area multiple system operators to bankroll a little extra ad revenue.The lab made the rounds to as many…
In a caption accompanying “Saluting Change in Media Images,” (TelevisionWeek, March 22), “A Soldier’s Girl” is a Showtime film.
Halfway through the 2004-05 cable upfront TV sales season, some interesting pitches have emerged. All are designed to differentiate the presenting network from the ever-expanding clutter of advertising options and get planners and buyers involved enough with its programming that…
ABC Family Channel will feature a contemporary version of the Sister Sledge hit “We Are Family” on the sizzle tape it will show to ad buyers as it kicks off its upfront road show this week.The new version of the…
Tapeless camcorders are at the top of nearly every broadcaster’s shopping list for the upcoming National Association of Broadcasters Convention in Las Vegas.Many station group reps are looking forward to kicking the tires on the long-awaited next generation of news-gathering…
Back in spring of 1987, shortly before newly minted Fox Broadcasting launched its first prime-time schedule, I put a question to then-President Barry Diller, who had been hired to lead the new network by News Corp. Chairman Rupert Murdoch: How…