Selling cable TV networks individually or in small, defined groups-the so-called “a la carte” system-holds obvious appeal for consumers troubled by rising cable TV bills. It seems so simple: Receive only the channels they want in return for a lower…
In an effort to test new VOD marketing strategies, Mag Rack and Paramount have partnered to promote the April 16 VOD release of the Paramount film “School of Rock.” The pairing will also support Mag Rack’s new video magazine, Guitar…
Time Warner Chairman and CEO Richard Parsons, who for the past year has overseen the paring-down of the media giant’s debt, received a nice reward for his efforts-in the form of a 690 percent jump in his total remuneration to…
Hallmark Channel has a new greeting to send to Madison Avenue this upfront season.After two years of growth, the network continues to add original movies and acquired programming. And now it wants advertisers to pay.“We think we’re undervalued in the…
The unexpected flash of a nipple on national TV took a gender-bending turn last week on “The View.” On Wednesday, the day ABC put “Good Morning America” and “The View” on permanent five-second delay, actor Tim Robbins declared he wanted…
A Web site specializing in reuniting long-lost relatives has partnered with a production company to bring heartfelt reunions to the small screen. The Myfamily.com Web site is an ancestry-tracking venture where users can enter their family tree information in hopes…
The premise behind the v-chip is fairly simple. It grabs content ratings information for programming and compares it with the parameters that have been set up by the TV owner. The v-chip is an extension of the control circuitry inside…
Court TV’s Mobile Investigation Unit, a traveling forensics lab, will roll into 23 cities this summer, including Albuquerque, N.M., and Pittsburgh, allowing area multiple system operators to bankroll a little extra ad revenue.The lab made the rounds to as many…
In a caption accompanying “Saluting Change in Media Images,” (TelevisionWeek, March 22), “A Soldier’s Girl” is a Showtime film.
Halfway through the 2004-05 cable upfront TV sales season, some interesting pitches have emerged. All are designed to differentiate the presenting network from the ever-expanding clutter of advertising options and get planners and buyers involved enough with its programming that…