From snack foods on “Survivor” and soft drinks on “Friends” to paint on “Queer Eye for the Straight Guy” and cleaning products on “Trading Spaces,” product placement is a growing presence in television.But one place you won’t find this burgeoning…
When Rick Kaplan gets a call on his cellphone, he hears the opening bars from Iron Butterfly’s ’60s hit “In-A-Gadda-Da-Vida.” “When my phone rings, I know it’s my phone,” he said.Last week it was Mr. Kaplan whose name was ringing…
Yvette Lee Bowser realized early in her career that as big as the television industry is, there isn’t much room in it for someone like her. Ms. Bowser had just come off a charmed five-year stint at “A Different World,”…
If buying African American media is tricky, the cost advertisers pay to reach black consumers is even harder to grasp.The perception is that media buys targeted at African Americans command a lower relative advertising cost than comparable general market media…
One of the most difficult tasks facing planners is deciding how much media weight is needed to meet media and marketing objectives. It is common knowledge that reach builds quickly at first, but beyond a certain point-the point of diminishing…
Tavis Smiley, host of the first PBS talk show to originate on the West Coast-from KCET-TV in Los Angeles-is hardly a new personality in TV public affairs. But he is growing in stature and resonance. “The Tavis Smiley Show,” which…
It used to be that if advertisers wanted to reach kids, they had to get their commercials on Saturday mornings and weekday afternoons. But the kids marketplace has undergone a complete transformation in recent years, creating a challenging environment for…
CBS has partnered with product placement valuation company iTVX to help the network explore how to put price tags on product placements in several series on CBS and UPN.Described as a small deal that’s exploratory in nature, the pact calls…
Get ready for more cold pizza this May.Despite bold predictions that the network upfront buying process could be tamed, David Verklin, CEO of Carat North America, conceded that it will be business as usual this year.Mr. Verklin has called for…
Though Bill Moyers will depart as host of “Now With Bill Moyers” in November after the presidential election, PBS is looking at ways to keep the show on its schedule, especially with plans under way to create a new public…