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In Depth

On the Road With the ‘Embeds’

Nobody has to ask how closely Felix Schein, MSNBC’s reporter assigned to the presidential campaign of Howard Dean, is following his subject. For about two weeks, if you saw Mr. Dean, you saw Mr. Schein. He appeared twice during George…

The Ratings Wizard

Monday, Sept. 22, 2003-Sunday, Sept. 28, 2003TV Season Week No. 1In the first week of the new TV season NBC won the adults 18 to 49 title (5.1/14), powered by its Thursday lineup and the “Law & Order” franchise, while…

Quick Takes

“This season, I’ve noticed a trend of series that target women viewers. I find this interesting because it shows an initiative to attract an alternative demography. I like to watch `The West Wing’ because it proves that a diverse cast…

Success Story: Quiz Show Scores in Cleveland

With the help of one sponsor, Scripps Howard Broadcasting’s ABC affiliate WEWS-TV in Cleveland is bringing back a popular program after a four-year hiatus.“Academic Challenge,” a game show in which high-schoolers compete against each other academically, will start airing in…

TBS After Big Bucks for Basic ‘Sex’ Run

For TBS’s initial season of “Sex and the City” repeats, media agency executives expect the cable network to ask for a whopping $30 million from one major advertiser and $20 million each from three other sponsors. It’s the first time…

VH1 in Talks for New Series

VH1’s pursuit of pop culture is leading the cable channel to syndication’s newsmagazines.The Viacom-owned cabler is in serious negotiations with Telepictures for a new series from the producers of “Extra” spinoff “Celebrity Justice” that will look at musicians and their…

DVR Industry: The ‘D’ Stands For `Dense’

The digital video recorder can pause live TV, fast-forward through commercials and even record more than 300 hours of programming. However, there’s one thing it can’t do: Put some sense into the heads of the executives who are selling the…

NATPE Lures Distributors to Confab Floor

The National Association of Television Program Executives made some positive inroads last week in its effort to evolve and reaffirm itself as a key locale for program distributors. And the momentum could continue.The organization, now run by President and CEO…

Breaking News Archives

Showtime Launches Documentary Series Showtime, which is increasingly relying on original content, is developing a new programming category it is calling “Sho Exposure,” which will include a showing each month of documentaries that were either theatrical releases, acquisitions or original…

Editorial: Product Placement Is a Slippery Slope

With TiVo and other technology threatening the advertising model that has provided the economic underpinnings for television since its earliest days, networks have been scrambling to find an alternative to the traditional commercial spot. Increasingly, they are looking to greater…