DirecTV has raised its third-quarter and full-year guidance for revenue and new customers thanks to the strength of several customer promotions, including one aimed at football fans. The No. 1 satellite operator said last week it now expects third-quarter revenue…
In a development critical to the growth of the video-on-demand business, leading VOD services supplier SeaChange has partnered with Nielsen Media Research to provide ratings of on-demand audiences. The deal, announced Sept. 29, is a milestone toward the mainstreaming of…
In a blow to the National Association of Broadcasters, Jeff Baumann, the association’s longtime executive VP of legal and regulatory affairs, last week announced he has opted to take early retirement, effective in February.Mr. Baumann, 59, has served as NAB’s…
October8-9 MIPCOM JuniorEleventh edition of the youth program screenings held in conjunction with MIPCOM 2003. Hotel Martinez, Cannes, France. Information: Margot Gardett, 33-01-41-90-45-59 or margot.gardett@reedmidem .com; or www.mipcom.com.13 RTNDA Awards DinnerBlack-tie dinner honoring winners of the Edward R. Murrow Awards…
Fox thinks there’s something fishy about NBC’s new season promotions. Members of Fox’s on-air promo department noticed what they consider striking similarities between their efforts last year and NBC’s this year, so they promptly cut a tape comparing one with…
The definitive merger agreement that General Electric’s NBC and French conglomerate Vivendi Universal are expected to sign this week, combining NBC’s broadcast and cable networks with Vivendi Universal Entertainment, is expected to create a show business behemoth with synergies that…
For the first time in a quarter of a century, the ad industry is planning to alter its basic model for measuring the effectiveness of advertising, including media buys. The changes ahead are likely to place an even greater responsibility…
With their new-season shows failing to live up to the ratings guarantees promised to advertisers in last spring’s $9.3 billion upfront market, the broadcast networks appear to be offering new guarantees to sell fourth-quarter commercial time in the scatter market,…
The U.S. Supreme Court’s recent special session on the Bipartisan Campaign Reform Act considered questions that will fundamentally affect the way political campaigns are funded throughout the nation. It also begged another question: Why wasn’t the session televised?Judicial proceedings in…
Fewer young viewers watched television during the broadcast networks’ premiere week than last year, and the Big 6 networks’ ratings likewise fell off-prompting some nets to question Nielsen’s data.Television usage was down 5 percent among adults 18 to 34, down…