Despite a weakened economy and the gravitational pull that cable continues to exert on television viewers, broadcasters are positioned to grab more advertising dollars going forward and could very well find themselves ultimately benefiting from the proliferation of new cable…
With the Kobe Bryant sexual assault case heating up this month in the tiny Colorado town of Eagle, attention is again focused on how the men and women of TV news go about their business. And in many cases the…
The new rage in media planning was supposed to be something called “media neutrality,” an approach that would free agencies from thinking about ad campaigns in terms of the traditional mass media they’ve long been known to favor and move…
There may not be a “Talk Show Hosting for Dummies” guide, but Dan Wilch is probably the next best thing.Mr. Wilch, VP of the entertainment division of the research and consulting firm Frank Magid Associates, has worked with many of…
It may not be something news organizations and cable news networks want to brag about, but a significant portion of their overall audience is over 65. The audience nobody wants to talk about, measure or sell is especially prominent when…
It’s not just about the numbers anymore.Buyers and planners at the biggest advertising agencies have gone well beyond age, sex and income data in their battle for the hearts, minds and pocketbooks of distracted, multitasking consumers, who already have unprecedented…
Greg DePrez of Starz! is lucky he didn’t see stars after addressing last month’s convention of video software dealers. DePrez told the retailers that video-on-demand could someday replace their rental business. That’s the equivalent of going to Lennox Lewis’ house…
No, that’s not Ozzy calling. It’s the media hounds barking up Sharon Osbourne’s tree, chasing rumors about her upcoming talk show. So as a public service, we have some facts to share. Rumor: She failed to show up for test…
Among the latest to file in the race for the governorship of California are Sid & Marty Krofft, Doc Severinsen, C. Thomas Howell, Paula Poundstone, Jimmy Hoffa, Bullwinkle J. Moose, Rap Master Flash, Flash Master Rap, Chuck Woolery, Aaron Sorkin,…
ABC is placing a double afternoon bet that viewers will pay to vote for “the sexiest man in America” and that interactive television through the cellphone will deliver dividends. The broadcaster injected a little reality flavor into its daytime lineup…