Stars of ABC’s “The Bachelor” and “The Bachelorette” will travel to department stores across the country between August and September to attend casting calls for future episodes of the series.The tour is part of a multitiered consumer advertising program among…
The bad news for watchdog groups last week was that Sen. Ernest Hollings, D-S.C., a longtime champion of their causes on the Senate Commerce Committee, announced he won’t seek re-election next year.The good news, however, is that Sen. Daniel Inouye,…
In a blow to the broadcast network effort to preserve the Federal Communications Commission’s 45 percent cap on national TV ownership-or at least to the appearance of network unanimity on the issue-representatives of The Walt Disney Co. have thrown in…
Chris Alexander has been promoted to VP of media relations for 20th Century Fox Television. Mr. Alexander will work with business and trade publications in communicating the studio’s deal-making and business strategies. He will continue to oversee the publicity campaigns…
Despite a weakened economy and the gravitational pull that cable continues to exert on television viewers, broadcasters are positioned to grab more advertising dollars going forward and could very well find themselves ultimately benefiting from the proliferation of new cable…
With the Kobe Bryant sexual assault case heating up this month in the tiny Colorado town of Eagle, attention is again focused on how the men and women of TV news go about their business. And in many cases the…
The new rage in media planning was supposed to be something called “media neutrality,” an approach that would free agencies from thinking about ad campaigns in terms of the traditional mass media they’ve long been known to favor and move…
There may not be a “Talk Show Hosting for Dummies” guide, but Dan Wilch is probably the next best thing.Mr. Wilch, VP of the entertainment division of the research and consulting firm Frank Magid Associates, has worked with many of…
It may not be something news organizations and cable news networks want to brag about, but a significant portion of their overall audience is over 65. The audience nobody wants to talk about, measure or sell is especially prominent when…
It’s not just about the numbers anymore.Buyers and planners at the biggest advertising agencies have gone well beyond age, sex and income data in their battle for the hearts, minds and pocketbooks of distracted, multitasking consumers, who already have unprecedented…