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In Depth

COLOR THE OSCARS AN ANNUAL EVENT

By 1958, NBC and the academy had gotten into a routine for Oscar presentations. The event was fully sponsored by the motion picture industry itself, and directed for NBC by Alan Handley from the Pantages Theatre in Hollywood. With no…

Newsmakers

BroadcastingPatricia Murphy to director, corporate communications and speechwriter, Public Broadcasting Service, from communications director and speechwriter, the office of Sen. Max Cleland.Tom Cury to director of sales, WBFS-TV, Miami, from director of station sales, New York, Viacom.John Sears to VP,…

Lessons to Survive By

To: The Embedded and About-to-Be EmbeddedFrom: Someone Who Has Been ThereThose of us who’ve “had our war” and have seen some combat along the way, have been watching this embedding thing with a fair measure of amusement. Not because it…

Bubble shows

Programs by network that face questions about renewalABCDragnet, Miracles, VeritasCBSThe Agency, Becker, Hack, Still Standing FoxCedric The Entertainer, Fastlane, John Doe NBCAmerican Dreams, Boomtown, Crossing Jordan, Ed, Good Morning, Miami, Hidden Hills, Kingpin, Third WatchUPNAbby, The Twilight Zone The WB…

Profile – Al Cruz: Aiming Heineken ads at Hispanic males

While all around it beer advertisers are turning to ever more sexy scenarios to sell their product, Heineken USA maintains a more intelligent brand image, both in its creative work and in its media schedule.Witness the new four-commercial campaign aimed…

Profile – Ron Feinbaum: Scripps’ ruler of the Internet

Title: VP and general manager, online division, Scripps NetworksBackground: Mr. Feinbaum joined the E.W. Scripps Co. five years ago as an Internet analyst and moved to the online division of Scripps Networks two years ago.Online Strength: The Scripps Networks Web…

Success Stories: Coupons mark 50th year

Young Broadcasting’s WKRN-TV, an ABC affiliate in Nashville, is celebrating its 50th anniversary this year. As part of the celebration, the station will produce a one-hour special highlighting all 50 years.Advertisers have the chance to join the commemoration by buying…

Selling the new Television season

As media companies, program producers and other service providers gear up to create and sell a new television season, it’s important to note how much has changed-for better and for worse.The threat of war and a weakening economy will impact…

PRIMED FOR CRIME

A crime reality-game competition, a hidden-camera series and The Smoking Gun show are three of the six projects that have made the cut to “airable” pilot for Court TV’s new fall season.As Court TV wraps what is in effect its…

What kind of car was it, Don?

Now that Don Johnson has convinced us that he is not laundering money and wasn’t carrying $8 billion when he crossed the German border last November, let’s get to what’s really important. What kind of car was he in Europe…