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In Depth

As Go Auto Ads, So Goes Spot TV

The prospect of war and economic uncertainties made for gloomy forecasts and cloudy crystal balls when senior agency, advertising and network executives gathered in Manhattan last week for a state of the advertising categories forum that focused on the critical…

Barbera’s cartoon legacy

The appearance of the Homeward Hounds on an episode of What’s New Scooby-Doo? later this season could launch the latest in a long line of successful series from 91-year-old cartoon legend Joseph Barbera. In his heyday, along with partner William…

‘Fame’s’ Going to Live Forever

Fame is getting a new life-again. NBC is developing a reality show based on Fame, which was a feature film and a TV series about the struggles of students at New York City’s High School for the Performing Arts, who…

Press Eyes Exit Strategy

It’s what some 200 journalists still at their posts in Baghdad don’t know that could kill them. Should they stay or should they go? If they go, when should they go? They only thing their news organizations know is that…

A Method to This Madness

Whether or not you are into college sports, March Madness really is an appropriate name for the annual NCAA basketball championships-broadcast as always on CBS.Starting next week, the sprawling 64-team tournament will consume half the population for three weeks, leaving…

Maintaining the Status Quo

CBS President and CEO Leslie Moonves, the dean of the Hollywood TV community, is heading to the nation’s capital this week to do what comes naturally, to bend some ears on the subject he knows best and believes passionately in:…

Quick Takes

“I think it is up to the teens, the parents and broadcasters to make sure young adults are well served by picking the right programs available on TV each day. One NBC program that stands out in my mind is…

Defining distinct niches

Even in children’s television, it’s all about the real estate. When it comes to the branding of kids programming, cable networks have the upper hand with their round-the-clock presence. When you have the time, you can build the brand. And…

Powell down on fin-syn

The Hollywood creative community’s campaign to force major TV networks to carry at least some independently owned programming hit a formidable obstacle last week: Federal Communications Commission Chairman Michael Powell.“A tall order,” Mr. Powell said of the proposal at a…

Social Network

March 23 12th Annual Night of 100 Stars Oscar GalaPresented by Martin Scorsese’s Film Foundation and Norby Walters, underwritten by Future Media Productions, at the Beverly Hills (Calif.) Hotel. Information: 310-289-8660 or www.nightof100stars.com.April 10 Anti-Defamation League 2003 Entertainment Industry Awards…