TNN Calling All Young Males
Howard Stern is in talks for a new scripted series that would be seen on The New TNN.It would be an animated show and focus on one of the subjects Mr. Stern refers to with regularity on his weekday nationally…
In Depth
Profile: Banking on a big promotion
Sheryl Hudson used to live in New York, so, as media director of the full-service Seattle-based Sedgewick Rd. agency, planning the launch of an out-of-town brand such as Washington Mutual into the Big Apple was not as daunting as it…
Correction
In “D.C. Talkers” (TVWeek, March 3), a photo of Sen. Bill Frist, R-Tenn., was misidentified as Sen. Trent Lott, R-Miss.In “Butler eyes daytime” (Electronic Media, Feb. 24), the Brett Butler project being developed for syndication is a co-package between the…
War Journals
As the nation moves closer to a war with Iraq, it is not only the troops stationed in the Gulf region that anxiously await marching orders. An army of reporters, cameramen, photographers and support personnel are also in place, playing…
Tech Briefs
Scripps’ Web growthTwo Scripps Networks Web sites broke ratings records in January. HGTV.com, the Web site for Home & Garden Television, counted 5,658,000 unique visitors in January, a 170 percent increase over the previous month, due in part to the…
Dr. Phil Ties Web to TV
Dr. Phil’s Web site is a frenzy of interactive dialog, confirming that the original idea to provide intimate conversations between the show host and his home audience was a good one. “Our initial plan in developing the show was to…
Success Stories: Speaking to Asian viewers
The preferred news source for 72 percent of Chinese American viewers in the San Francisco-San Jose-Oakland DMA is television, according to a December 2002 study commissioned by the independent Asian-language television station KTSF-TV.Given that figure, one might think advertisers are…
The Insider
Lucie Salhany, a Cleveland Browns and Pittsburgh Steelers fan since she was a kid, is now the sole woman on the board of The Football Network, set to launch this fall.Ms. Salhany chaired Fox Broadcasting in 1993 and ’94 when…
In Search of the Coveted Teen
The teen demographic is a nebulous and coveted one.Broadcast and cable networks face the same challenge as parents in reaching this dynamic group, defined by Nielsen Media Research as between the ages of 12 and 17.Viewing habits change drastically during…
The ABCs of War
In the middle of the northern desert, just kilometers from the Iraqi border, the U.S. military is preparing for a different sort of war. As they prepare, they go over their ABCs, which in medical jargon is airway, breathing and…