Of the following, which has been the biggest failure of the past few years?a. The Cincinnati Bengalsb. The Tampa Bay Devil Raysc. Jennifer Lopez’s marriagesd. “The Michael Richards Show”e. Interactive TVWell, if you believe in the all-powerful search engine of…
Rich Hamilton, who runs the Zenith Optimedia Group, has some advice for planners: Get to know the buyers’ pain.Mr. Hamilton knows of what he speaks. Almost 30 years ago he started in the business as a media planner at Benton…
After the slew of deals last week sealing prime markets for the fall 2003 syndication season, industry eyes are turning to Universal’s upcoming strip “Fergie,” and observers are wondering where the future lies for the talk show hosted by the…
With two weeks to go, Walt Disney Co.’s ABC is in good shape selling Super Bowl XXXVII, according to media agency executives. With its average price for a 30-second commercial at $2.1 million, up 10 percent over a year ago,…
Bill Bernbach, one of the legendary names in advertising, once said, “I warn you against believing that advertising is a science.”Mark Green demurs, at least when one is discussing the waste in media planning and buying. Two areas in media…
If reporters and cameramen are allowed to live with troops in the field in any Iraq war, that will mean our military is finally over the experience of Vietnam. That was not why the Pentagon recently decided to change the…
While the smoke was clearing from an electrical fire on “The West Wing” set last week, one thing came into focus-the show is still hot enough for NBC to renew it, though the price will be well below what was…
Here are a few of the latest news items from the Television Critics Association press tour now under way in Los Angeles.Say goodbye to HBO’s “Sex and the City.”The much-lauded series, one of the pay cable network’s signatures, will begin…
Topping the agenda at the National Association of Broadcasters board meeting this week in La Quinta, Calif.: How to shore up the association’s legendary lobbying machine.Addressing the issue is mandatory because the man behind at least a significant part of…
A committee appointed by the U.S. Bankruptcy Court to represent shareholder interests in the Adelphia Communications Chapter 11 bankruptcy proceedings has expressed its “vehement opposition” to the proposed hiring of two veteran cable executives.The employment of former AT&T Broadband executives…