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In Depth

Pros, cons weighed on cross-platform

Did she really say it, and what did Donna Speciale really mean by that pungently contrarian remark about cross-platform advertising?Ms. Speciale, executive VP and director of national and local broadcast, MediaCom, took the opportunity of the International Radio & Television…

TV, ad execs come to terms with on-demand services

Confronted by a wave of forecasts suggesting a major upset is in the making, TV and advertising executives admit a heightened concern about how personal video recorders and other consumer-empowering technology threatens their economic status quo.Within just a few years,…

Ratings

see publication for the following charts:Demographic ratings: broadcast prime time, syndicationNight by night nielsen prime time ratings for the week of Nov. 11-17Ratings for the week of Nov. 11-17

WBBM zooms in on local programming

Chicago’s WBBM-TV, a CBS owned-and-operated station, has created a local programming department as part of a station overhaul that is designed to help it out of the ratings cellar.The department is responsible for developing and covering local events, like parades,…

Telemundo targets Univision

Although competition is growing in Spanish-language television in the United States, Univision Communications remains the dominant player. Its Univision broadcast network, available in more than 90 percent of U.S. Hispanic households, towers over the competition in both visibility and audience…

Quick Takes

“Only if Tony Soprano whacked some Emmy voters. Or people from `Real Sex’ roamed around nude. The Emmys have always been a bore, and HBO wouldn’t fix that. Plus, it would only make the net heads whine, and who needs…

Who Is News

BroadcastingRichard Dyer to president and general manager, WLWT-TV, Cincinnati, from president and general manager, KETV, Omaha, Neb.Teri Vila-Caballero to VP, national sales, Univision Communications, from account executive, Miami, Univision. Jeff Gurley to co-local sales manager, KDFW-TV and KDFI-TV, Dallas, from…

Roberts’ rules of order

The first time you see Brian Roberts you think of the young, lanky Jimmy Stewart with the boy-next-door demeanor. As chief executive officer of Comcast Corp., the nation’s largest cable operator with a mind-boggling 21 million subscribers, he’s the successful…

Ad pricing soars for 1st quarter

If you’re in television ad sales these days, life is good.Consider this scatter snapshot: Insiders say first-quarter cost-per-thousand pricing at the broadcast networks is up by as much as 30 percent, and perhaps even more, over upfront prices, while at…

At Press Time

Los Angeles-Twentieth Television has renewed its two top first-run strips, court shows “Divorce Court” and “Texas Justice.” The two series have now cleared 55 percent and 45 percent of the country, respectively for the 2003-2004 season. The strips have been…