JoAnn Ross has been named president of network sales at CBS. Her responsibilities include ad sales for UPN, CBS’s sister Viacom broadcast network.Her predecessor, the well-regarded Joe Abruzzese, is by any measure a tough act to follow, but Ms. Ross’…
Posted Monday, Oct. 28 Game 7 boosts dismal World Series Although Fox’s all-California World Series appears to be one of the lowest-rated fall classics ever, it finished on a high note with a stronger-than-expected Game 7 closing Sunday night. After…
For a rookie show, facing a crop of famous faces ranging from Dr. Phil to John Walsh to Caroline Rhea to Wayne Brady can be a daunting task. But the people behind this year’s “Life Moments” say the challenge of…
Has John Malone pulled a fast one?Through a series of complex maneuvers, Liberty Media-of which Malone is CEO-recently took control of three interactive TV companies for the price of one. The moves were so blinding that one shareholder has charged…
Title: Senior VP, AT&T Digital Media Centers (DMC) based in Denver. Mr. Traver oversees the creation, operation and management of distributed content to DMC’s customers. DMC operates facilities in Denver, Los Angeles, New York and Hong Kong.Background: Mr. Traver joined…
If you ask Rita Rudner about her upcoming talk show strip, she’ll say she was driven to create a show that provides freedom and the opportunity to use comedians in a market where there are few. Now, if you ask…
I find myself working harder than I ever did before. I’ve been a show runner once before, but that was with my own show and it was very short-lived. This has been a change for me-seeing how many people depend…
Our cover is based on one of the most essential days in the history of HBO-and TV itself. On Oct. 1, 1975, HBO broadcast live via satellite the Thrilla in Manilla-the heavyweight championship fight between Muhammad Ali and Joe Frazier….
“Don’t play Coke to their Pepsi. Don’t make cavalier changes to the formula for reliable genre entertainment. You’re still more popular and more mainstream. … Rely on quality and trust the audience to find it, just as HBO does.”Ted Cox,…
Let’s start with the tagline. In the history of cable TV, two memorable taglines stand out. One is, “I Want My MTV.” The other is, “It’s not TV. It’s HBO.”The latter, which came from HBO’s ad agency BBDO Worldwide, is…