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In Depth

How the Media Blew It in Reporting Toyota’s Sales Numbers for February and the Great Toyota Brand Story Here, Thanks to Social Psychology

The media really missed the boat reporting yesterday and today (March 2 and 3) on the sales of cars in the U.S. in February. The headline for almost all of the reports was that the sales of cars made by…

Huffington Denies Killing Newspapers, Urges Media to Involve Users in News Process

Arianna Huffington was one of the first to grace the stage today at the 4A’s leadership and media conference in San Francisco, dubbed "Transformation 2010." Ms. Huffington took some characteristic jabs at old media and shared a plan to navigate…

Winners and Losers in National TV Ad Sales in 2009

By Brian SteinbergAdvertising Age While the nation tuned in TV favorites such as "24," "Lost" and "The Biggest Loser," the majority of U.S. broadcast and cable networks tuned in ad-revenue declines in 2009, according to new full year data from…

Tiger Woods Entire Statement on Friday, Feb, 19, 2010

Moonves: This Year’s Upfront Will be Up For CBS, and More Than Just Low Single-Digit Increases

Brian SteinbergAdvertising Age Let the upfront posturing begin! Yes—already! With about three months to go before the ad industry’s biggest marketplace—upfront ad sales for the coming broadcast TV season—CBS Corp.’s chief executive is predicting the company can reel in solid…

Mark Hollinger, President and CEO, Discovery Networks International

‘We have started to talk to Harpo about the international possibilities of OWN, either as a whole or for programming.’ TVWeek: I am wondering two things. First, what you think about the TV Everywhere concept in general as a content…

Ben Silverman Raids Media Agency Starcom and Steals Major Talent

By Andrew Hampp(with contributions by Brian Steinberg)Advertising Age In a move bound to raise eyebrows, veteran entertainment-marketing specialist Laura Caraccioli-Davis is leaving her longtime roost at Publicis Groupe’s Starcom USA to take up with Electus, the entertainment joint venture of…

Academy Awards Get Social Media Makeover to Attract Younger Viewers to Its TV Broadcast

By Andrew HamppAdvertising Age Like all things Hollywood, Oscar is getting some work done to keep up a more youthful appearance. Along with the ballyhoo surrounding the Best Picture category, now with 10 nominees instead of five for this year’s…

Carole Tomko, President and General Manager, Discovery Studios

 “ ‘Curiosity’ is John Hendricks’ vision. We’ve partnered with leading researchers, institutions and foremost experts to deliver a five-year, 60-part series on the great questions of science, technology, civilization and the human experience.” TVWeek: Congratulations on your new responsibilities,…

Part Two of Jon Stewart and Bill O’Reilly on ‘The O’Reilly Factor,’ February 3, 2010

Watch the latest news video at video.foxnews.com To see the first part of this interview, click here. O’Reilly continued talking to Stewart on his show the next day, Feb. 4th. To see that interview, click here